Do Your Research

When you are ready to send your demo out, don't just type "record label" into Google and start addressing packages. Make sure the labels you are contacting are into the kind of music you are doing. Look at the labels who work with artists you like, and start there. Find out whose name should be on the package.

You also need to make sure the label you are approaching accepts demos, and how they accept them. Some labels, especially bigger ones, won't take anything they haven't agreed to hear, for legal reasons. Some labels won't accept any MP3 clips. Some want them exclusively. The best way to get all this information is the label's website - make sure you use their website as the resource it is. You won't start off on the right foot if you call them and ask them questions that are answered on their website.

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Don't Waste Your Money

A label understands that a demo is recorded on a very minimal-to-non-existent budget. They don't expect it to sound like the finished product, and you shouldn't waste your money on expensive studio time trying to make it sound that way. If they like your songs, then your songs will shine through. Also, don't spend your money on expensive runs of multi-page, multi-color sleeve notes. Anything from a one page insert to a Sharpie on the CD-R in a plastic sleeve will work just fine.

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Keep It Brief

The sales notes that go out with a new album are called a "one sheet" for a reason - they are one page. Keep your introduction to the label the same way. Avoid starry eyed prose detailing the way in which music moves your soul. Instead, tell who is making the music, where you're from, any success you've had playing in your area, and any upcoming shows you have planned. Include your email address. You can include your phone number as well if you want, but never put your phone number exclusively. You're very unlikely to get any feedback that way. Keep the demo brief as well. Three songs or so will do it. If they want to hear more, they will let you know.

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Be Realistic When Finding a Record Label

Remember how many people are out there are approaching record labels. Be prepared to hear some rejection, and be prepared to not hear anything at all from some labels. Keep in mind that smaller labels don't have the kind of money to pay you an advance that will let you pay off all your bills - or sometimes even an advance at all. But the most important thing is, don't despair. Slow and steady wins this race. Keep playing your shows, writing your songs and letting people know you are out there. Every time you hit a bump in the road, just think of what a great addition that story will make to your memoirs.

Source : lovetoknow.com